Or, it looks like it is, watch this video from the Chronicle, which says “Smoke could be seen coming from behind Deans Easy Credit and Clothing at 316 Main” which is, well Notsuoh. Firefighters are going into the upstairs entrance.

CAN SOMEONE PLEASE GO SEE WHAT IS HAPPENING?!

UPDATE: According to KHOU, air conditioning units on the roof caught fire, and it is now put out.